Since 2009, the Star Trek films have been following the adventures of Captain James T. Kirk and the U.S.S. Enterprise crew as they explore strange new worlds and all that jazz in an alternate timeline. 2016 brought the third entry of this reboot series, Star Trek Beyond, and while critically it was well received, commercially it underwhelmed, making only $343.5 million worldwide off a $185 million budget. As Simon Pegg, who reprised Scotty in Beyond and co-wrote the screenplay, sees it, the reason the movie failed to pick up traction at the box office is because it was poorly marketed ahead of time. In Pegg's words:
I think it was poorly marketed, to be honest. If you look at a film like Suicide Squad, that was around for such a long time before it finally came out and people were so aware of it. Whereas with Star Trek Beyond, it was left too late before they started their marketing push. It still did great business, but it was disappointing compared to Into Darkness.
Of the three Star Trek reboot movies, Beyond is the one that performed the worst commercially. While they were both also made off a $185 million budget, Star Trek walked away with $385.7 million worldwide, while Into Darkness collected $467.4 million worldwide. While Beyond did release a teaser trailer in December of 2015, seven months before the movie arrived in theaters, Simon Pegg's comments to Screen Geek indicate that he was disappointed overall with Paramount's marketing push for Beyond. The use of the Beastie Boys' "Sabotage" was certainly an unusual choice for that first trailer, and even though it was eventually revealed that the song was actually important to the story, Pegg was disappointed that this was indirectly spoiled through that preview. Beyond's marketing also didn't play into the fact the movie was being released the same year as the franchise's 50th anniversary, so maybe that might have helped improve its box office haul.
Even with Star Trek Beyond not making the big bucks, the Star Trek film series is moving forward. Shortly before Beyond's release, it was officially announced that Star Trek 4 would see Chris Pine's James Kirk meeting his father George, who was played by Chris Hemsworth in Star Trek and died only minutes after James was worn in this alternate timeline. However, last December, Paramount and Bad Robot hired Mark L. Smith to write a screenplay based on an idea that director Quentin Tarantino pitched, and if this particular movie goes forward, Tarantino would direct. Perhaps Beyond's box office return made the studio bigwigs think that the film series needs to branch off in a new direction, but for right now, there hasn't been any official word on which of the two projects will get the green light.
Stay tuned to CinemaBlend for more updates concerning the Star Trek film series. You can also keep up with the TV side of the franchise by watching Star Trek Discovery on CBS All Access.
Once the hyped-up Suicide Squad made its way into theaters on August 5, Star Trek Beyond was pretty much done doing major damage at the box office, taking a 59.5 percent hit in its third weekend. So, while Star Trek Beyond has recouped its production costs, it's hard at this juncture to call it a true blue success.
Simon Pegg Explains Why Alice Eve Wasn't in 'Star Trek Beyond'
collider.com/star-trek-beyond-alice-eve-simon-pegg/
Star Trek Beyond co-writer Simon Pegg explains why they decided not to include Alice Eve's Carol Marcus in the Star Trek Into Darkness sequel Star Trek Beyond.
Star Trek Beyond - Wikipedia
Why Star Trek Beyond Wasn't A Box Office Hit, According To
I wouldn't say that about the first two films. Star Trek (2009) made $385 million worldwide, $235 million more than its budget. [1] Star Trek Into Darkness was even more successful, taking in over $467 million globally. [2]
Star Trek Beyond: Box Office Failure Or Success? | ScreenRant
- we have all pics! , we have all the best pics waiting for you! Star trek beyond failed because of bad marketing simon pegg
Why aren't the new Star Trek movies a commercial success?
Star Trek Beyond is a 2016 American science fiction film directed by Justin Lin, written by Simon Pegg and Doug Jung, and based on the television series Star Trek created by Gene Roddenberry. It is the thirteenth film in the Star Trek film franchise and the third installment in the reboot series , following Star Trek (2009) and Star Trek Into
The future of the Star Trek film franchise is in doubt after the disappointing performance of Star Trek Beyond at the box office. Simon Pegg, one of the film's stars and writers, has offered his
Simon Pegg Talks Why Star Trek Beyond Underwhelmed At The Box
Star Trek Beyond -
Why Star Trek Beyond Wasn't A Box Office Hit, According To Simon Pegg As Simon Pegg, who reprised Scotty in Beyond and co-wrote the screenplay, sees it, the reason the movie failed to pick up
Simon Pegg Explains Why 'Star Trek Beyond' Disappointed at
Simon Pegg Talks Why Star Trek Beyond Underwhelmed At The Box Office 772 Views 0 Comments April 3, 2018 Two years on from the release of Star Trek Beyond, and there's still no firm details on when or if we'll be seeing Chris Pine and co back of the USS Enterprise.
Star Trek Beyond - CINEMABLEND
Why Star Trek Beyond Wasn't A Box Office Hit, According To Simon Pegg Although critically well received, Star Trek Beyond underperformed commercially, and Simon Pegg as an idea of why that happened.
Star Trek Beyond |
Although critically well received, Star Trek Beyond underperformed commercially, and Simon Pegg as an idea of why that happened. Subscribe To Why Star Trek Beyond Wasn't A Box Office Hit
Why Star Trek Beyond Wasn't A Box Office Hit, According To
